The following is an excerpt from my upcoming iBook on program building.
Be Media Friendly
The first step to making sure the local media pays attention to your program is to be media friendly. When you first take a job, emailing local reporters and introducing yourself to them begins a positive relationship. Provide your contact information as well as times of the day which you are easily reached and available. As you develop schedules and events for your team, be sure to send those to the local media.
Take advantage of slow periods for local sports coverage throughout the year. A time when high school sports coverage slows down is usually toward the end of the spring sports season. At these times we usually had some unique event for the team like our strong man games or spartan workout. These were events which were unique and usually of interest for local writers, and provided an opportunity for the head coach to give updates and previews of the upcoming season even though it was months away. It was definitely an opportunity to generate some excitement for the program. While all events may not be covered, you will find that local writers will develop an appreciation for you keeping them informed and allowing them access to your program.
It’s also important for the school to provide a great environment for the local media. Work with the athletic director to make sure the press box is as in good of shape as it can be. As the season wears on, local writers will definitely have an appreciation for being able to stay warm and dry. Having an updated press box may be more important than you think. This may be something you want to address in fundraising efforts if upgrades are necessary. Ask the athletic director to provide food and refreshments to local media if he or she doesn’t do that already. Finally, if possible, be sure that reporters have internet access so they can file their report before leaving the stadium.
More on this topic will be available on my new iBook soon. Get my iBook 101+ Pro Style Pistol Offense Plays. It provides concepts that can be utilized in any offense, not just the pistol. I have received some great feedback from coaches who adapted all or some of those ideas in 2013. Get 101+ PRO STYLE PISTOL OFFENSE PLAYS for your iPad or Mac from the iBookstore.