Off season start today? Need to see this cutting edge offense. QB produces 1,091yds in two games!

Dan Gonzalez is on the cutting edge of offensive strategy.  He has a client whose quarterback accounted for a total of 1,091 yards in two games (580yd and 511 yd).  667 yards and 8 touchdowns (no picks) were through the air, and 424 yards and 3 touchdowns on the ground.  Yes, the quarterback is very talented, but those kind of numbers are only possible with a great system, and Dan provides an innovative offense.  Learn more about in his book. Developing an Offensive System:  A Need for Change.

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Dan Gonzalez explains how to create a system from the ground up, taking into account that the concepts and techniques should be able to be learned at the youth level as well. He’s created a communication system that allows the coach to guide the quarterback’s thought process on the field on a down-by-down basis.  Moreover, the teaching and procedures throughout the system demand mutual accountability between the player and coach.  Gonzalez’s takes into account everything that is needed to develop a full offensive attack.

Coach Every Detail and Every Situation

I have always had the philosophy that I can’t expect a player to do something on the field if I have never worked it in practice.  I learned this the hard way a long time ago as a 7th grade quarterback. My coaches wanted me to run the clock out at the end of the game.  In the time between plays they were screaming instructions, and I misunderstood because we never did what they were describing, so on fourth down, I did what I thought they wanted and took a knee.  What they wanted was for me to drop back and run around and then take a knee.  We had never practiced that, so I didn’t understand.  We turned the ball over with a few seconds left for the other team to run a play.  Fortunately, they didn’t score, but I learned a valuable lesson about coaching that day:

Don’t expect something to happen on the field if it has ever been done in practice.

Here is a situation that points to the fault of miscommunication or lack of practicing this situation, rather than error by the player.

In this video, the quarterback, also a basketball player, runs around until the clock hits zero.  Not realizing he had to get down to end the play, he relaxes, the other team takes the ball, and they end up winning and advancing to the play-offs.

One of the coaches shouldered the blame for him on Facebook:

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Think about the situations that may come up, and be sure you have a plan for them.  Expecting to put it something new at half-time or a time-out may not result in exactly what you want.

A Bag of Tricks

Innovative football resources:


This is the last of a series of ideas to help your offense in-season. We’ve reached the point of the season where it’s “win or go home.” The teams that you face now are usually of equal or greater caliber. Solid offensive performances are still built around the core of what you do that has got you to this point. However, being able to strategically add an explosive play through the use of some kind of deceptive or trick can provide the spark plug you need to overcome your opponent.

When to Use a Trick

There are several philosophies on using trick plays. Some coaches like to use them early when players are keyed up and likely to react aggressively. If you are playing a team that comes out with a lot of aggression and emotion, then early in the game might be the time to use a trick play.
Other teams come out and play smart and are cool, calm and collected. Usually, these teams are trick plays aware and doing something early while they are physically and mentally fresh may not be the right time. Swinging for the fence early against these types of teams can backfire. Tricks against these teams need to be off a common look you are using in the game. You are looking to condition the defense into reacting to something you’ve done over and over, or using an alignment or situational tendency to create the opportunity you need….read more

Trick or treat: Tips and ideas for using a double pass

More titles being added to this library soon:

Innovative Coaching Resources:


We are reaching the point in the season when many teams are in a “win or pack up the equipment” situation. Finding a play that serves as a spark plug can prove valuable in beating a rival or moving forward in the playoffs. The double pass concept is a great play to get the defense out of position and hit a wide open receiver for a big gain or score. There are some considerations that must go into creating this play. The first thing to consider is the throwing hand of the second passer. In general, it is best to have the second passer receive the first pass on the opposite side of his throwing hand. For example, if the second passer is right handed, he should catch the ball on the left side. This allows him to catch the ball, set his feet and throw. If the passer is placed on the same side as his throwing hand, he will have to flip his hips to set his feet and throw. This is a negative for two reasons. First, the added time may allow for defenders to close the distance on the passer and either tackle him before the throw or distract him enough to cause an errant pass. Second, the added time to get the ball off can allow secondary defenders to recover and get to the receiver. The double pass concept can be utilized in a number of different ways. The strategy comes in how it is created with the formation and action to get receivers wide open. Here are some ideas. 

Bill Walsh Openers: Start the game off right by scripting your opening plays



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Innovative Football Resources:

On USA Football:

At the midpoint of the season, you probably have a good feel for what you do well and what needs to improve. With the data you have about your own team and your opponents, establishing an opening sequence of plays may work well to set your game plan and get your offense into an early rhythm. Bill Walsh mastered the opening sequence. In his early days, Paul Brown would ask him for a few plays. Walsh expanded that list to 10 to 12 plays when he was with the San Diego Chargers. The list grew to 20 at Stanford University and finally 25 with the San Francisco 49ers. Walsh believed: “Your ability to think concisely, your ability to make good judgments is much easier on Thursday night than during the heat of the game. So we prefer to make our decisions related to the game almost clinically, before the game is ever played. … Without question you can make more objective decisions during the week as to what you would do in the game than you can spontaneously as the game is being played. To be honest with you, you are in a state of stress, sometimes you are in a state of desperation and you are asked to make very calculated decisions. It is rarely done in warfare and certainly not in football; so your decisions made during the week are the ones that make sense.” Walsh makes a compelling argument for scripting the beginning of the game. I have heard the opposing argument as well, that offense needs to flow and that cannot always be predicted…read more


The Underlying Philosophy of Chip Kelly

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Innovative football coaching resources:

Another good one via Coach Bill Mountjoy:

Schemes and plays don’t win games.  Execution wins games.  You want a game plan that confuses your opponent, but if it also confuses your own players, you will lose.

Cleverness is enemy of execution.  Thinking is way too slow to work at the highest levels of performance.  Players need to stop thinking and react, using finely honed instincts developed through experience.

Never deal with hypotheticals.  You’ll kill yourself.  I could have nine million different scenarios today.  I don’t deal with all that.  I just deal with what reality is.

Chip Kelly at the 2009 Coach of the Year talk:  “With our inside zone play. We get so much practice time and so many reps that we can handle all the scenarios that come about.  Instead of trying to “out-scheme” your opponent, put your players in an environment where they can be successful because they understand exactly what to do”.

Know the rules: Manziel “catch” illegal on all levels

Innovative football coaching resources:

See it here:

Regardless of the illegal motion, Manziel’s play is illegal on all levels from youth football to the NFL, although most, including officials, don’t know the rule. Deception in simulating a substitution is illegal.

I’m sure this play will be replicated this week. If you are thinking about using it, don’t. It will get called back if the opposing team knows the rule. If it happens to you, have the rule book ready and get get it called back.

NFL Rule:


HS Rule:



More explanation:

Example of illegal “hideout” ND vs. USC, October 2009:

Explanation from

The Pac-10 has come back to USC with favorable rulings on several penalty calls in Saturday’s Notre Dame game.

On the Irish’s fake field goal attempt in the first quarter, Pac-10 officiating coordinator Dave Cutaia has determined that it in fact was an illegal substitution. The player in question was ruled to be among the substitutes leaving the field and stopped about three yards from the sideline, which makes this play illegal. The penalty should have been five yards and a redo of the down, which would have made it 4th-and-7 from the 32-yard line. Instead, Notre Dame used the play to reach the 2-yard line and set up a touchdown one play later.

Clemson vs.Miami 2009:

Trick play used town Michigan hs state championship: